Page 44 - Adobe Analytics News Today

Discount buyers are expected to spend $12 billion to $12.4 billion on Cyber Monday after a busy shopping weekend.

According to data from Adobe Analytics, shoppers are slated to spend between $12 billion and $12.4 billion online on Monday, with $782 million of purchases made with BNPL services, including Klarna and Affirm, representing a surge of nearly 19% from last year.

"The supply chain data and, of course, the anecdotal data that I gathered indicate that people have shifted much more towards Cyber Monday at a larger degree," Steven Carnovale, associate professor and FAU Supply Chain Management program director, told WPBF 25 News.

This holiday season, instead of rushing for the stores Americans are kicking back and spending more money than ever online.

Retailers have been coaxing inflation-weary US shoppers to open their wallets on Cyber Monday with push notifications, text messages and video streaming ads touting heavily discounted cosmetics, electronics, toys, clothing and other products.

Even though e-commerce is now part and parcel of our everyday lives and much of the holiday shopping season, Cyber Monday -- a term coined back in 2005 by the National Retail Federation -- continues to be the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it.

Following the busiest day of the year last Friday, consumer experts are expecting record numbers for "Cyber Monday."

British shoppers spent 3.45 billion pounds online between Nov. 24-27, according to data from Adobe Analytics on Tuesday, up 5.6% year-on-year. Adobe said British shoppers spent 1.04... -November 28, 2023 at 03:48 am EST - MarketScreener

Here are the most important news items that investors need to start their trading day.

Adobe reveals that after spending £1.04 billion on Black Friday, UK shoppers spent an additional £2.41billion over the remainder of Cyber Weekend. This makes