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Black Friday online buying hits a record $9.8B in the US, $70.9B globally

A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 billion in online sales in the U.S. on Black Friday -- a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year's numbers (you can see those here). Sales easily surpassed Thanksgiving figures and growth rate, as well as Adobe's own predictions for the day.
Vivek Pandya Rob Garf Us Census Bureau Adobe Analytics Black Friday Cyber Monday
Source: yahoo.com

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