Page 17 - Adobe Summit News Today

3 ways Booking.com is improving its B2B marketing game Director of digital experience shares how the travel marketplace is using data and technology, context and experimentation to improve its engagement with 2.5 million global partners Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners. Speakin...

Read later Audio version Summary: Intense timescales, unprecedented distribution numbers, and the need to cater to local markets on a global scale. How AstraZeneca met the challenge head on with Adobe. (Image by fernando zhiminaicela from Pixabay ) If you hadnt heard of AstraZeneca 12 months ago, you almost certainly have now. Following a partnership with Oxford University, the pharmaceutical company was one of the first in pursuit of a vaccine to tackle the ongoing COVID-19 pandemic. It hasn...

Read later Summary: How the Royal Institution of Chartered Surveyors (RICS) delivered its digital transformation program in weeks rather than years due to COVID-19. (Image sourced via RICS website) The Royal Institution of Chartered Surveyors (RICS)  is working with Adobe to create a platform that supports the rapid digitization of people, processes and products. Aidan Connor, Head of Digital Solutions at the Royal Institution of Chartered Surveyors, recognises that gearing up for digital tra...

By Ry Crozier on Apr 30, 2021 1:30PM Stephen Eyears (Credit: 7-Eleven Australia) Sets ambition to drive 28 percent of payments digitally by 2030. 7-Eleven Australia is set to expand its mobile checkout payment option to more convenience stores from mid-year, part of a drive to make 28 percent of all transactions it processes digital by 2030. The ‘cashless and cardless’ concept - branded mobile checkout - first started tri...

Tourism Australia, 7-Eleven and Telstra on balancing data-driven engagement with consumer consent Panel of digital executives share the role of first-party data and personalisation in their customer experience approaches against consumer consent and control of their privacy From left: Adobes Suzanne Steele, Tourism Australias Paul Bailey, Telstras Jenni Barnett, 7-Elevns Stephen Eyear, Adobes Duncan Egan Growing first-party data sophistication, a focus on customer consent and person...

Albert Bourla, Pfizer Albert Bourla, chairman and CEO, Pfizer, was in conversation with Adobe’s chairman, president and CEO, Shantanu Narayen, during the virtual Adobe Summit held between 27-29 April.   The conversation kicked off with Narayen asking Bourla about his first reaction when he heard about the Covid-19 pandemic.   “Like everyone else, we heard about what was happening in China and thought it was a country-specific problem at first. However, it concerned us right from the ...

Malcolm Gladwell Malcolm Gladwell, journalist, bestselling author and public speaker spoke to audiences at the Adobe Digital Summit for 2021, held between April 27-29. Gladwell’s session, ‘A Crisis is a Terrible Thing to Waste’, centred around how the Covid-19 pandemic has presented businesses with an unexpected opportunity: a chance to rethink and re-write their organisational rulebook. At the back of this, what should businesses be doing with this rare chance of a different world as th...

The consumer products giant has migrated hundreds of websites to a new content management platform to help support improved customer experiences.

Read later Summary: Creative assets are central to how Ben & Jerry’s speaks to its customer base. But how do you optimize creative marketing when your product reaches people globally? (Image by Eveline de Bruin from Pixabay ) Ben & Jerrys is known the world over, with its colorful tubs of ice cream and unique flavours having attracted a loyal customer base for decades. The company started back in 1978 in Burlington, Vermont, by Ben Cohen and Jerry Greenfield and has since scaled to a global ...

PHOTO: Sundry Photography Adobe holds its annual Adobe Summit this week, held in a virtual setting for the second consecutive year due to COVID-19 precautions. And though it’s sad that more than 20,000 attendees, who usually descend upon Las Vegas to get the latest from the digital customer experience software giant, won’t get that chance — missing out on incredible food, entertainment and in-person appearances from famous people, to boot — it’s kind of fitting that Ad...