Page 18 - Adobe Summit News Today

At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.

Plus, what Apple's App Tracking Transparency means for advertisers

Walgreens was among the brands talking about embracing a digital-first world at Adobe Summit 2021 as the content and marketing tech giant announced several product updates

Read later Audio version Summary: Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say? (Lincoln Financial (right) at Adobe Summit 20) Virtual events are notorious for being light on news. Im not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewrights keynote review is packed with updates. We havent even delved into the "cookiele...

TA Digital to Showcase its D2C in the New Normal Solution at Adobe Summit 2021 News provided by Share this article Share this article NEWARK, Calif., April 27, 2021 /PRNewswire/ -- Global digital transformation agency TA Digital today announced that it will showcase its Adobe accredited D2C in the New Normal solution at Adobe Summit. Built on their multi-solution TA Digital Ascent, D2C in the New Normal is a fixed price, fixed scope, and fixed bid solution to help organizations design intuiti...

RollWorks Joins Adobe Exchange Experience Cloud Program as an Accelerate Partner Strengthens Data and Machine Learning-Powered Integration to Help B2B Companies Identify Target Accounts and Engage Buying Committees Across Channels News provided by Share this article Share this article SAN FRANCISCO, April 27, 2021 /PRNewswire/ -- RollWorks, a division of NextRoll, has joined the Adobe Exchange Experience Cloud Program as an Accelerate partner, building on an existing partnership and integrat...

Plus, big chains with localized strategies Kim Davis on April 26, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who owns digital transformation? It’s something we write about all the time, simply because it’s our reality. It’s a...

Anil Chakravarthy joined Adobe in January 2020 to run the digital experience business. Soon, he was meeting all his co-workers and customers over video.

That push to go digital translated into a burst of growth for Adobes digital experience business, which includes the Experience Platform. In the first quarter of 2021, subscription revenue for that business unit grew 27% from a year prior, clocking in at $812 million. Meanwhile, Adobes stock price has risen about 50% over the last year, giving it a market cap of some $242 billion. That growth is exemplified in several new customers deals Adobe signed during the pandemic. On Friday, Adobe reveal...

Are hybrid events the future for tech? There was never a compelling reason to blend physical and digital audiences - but the pandemic has changed the conversation around hybrid events Are hybrid events the future for tech? Steve Hands Despite the UKs successful vaccination programme, the Coronavirus pandemic is set to remain for some time, so where does that leave face-to-face tech events? Whilst Computing has found significant success in its virtual events, there is no doubt appetite for some...