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NSW Government launches emotive film series part of 'Feel New' campaign via Leo Burnett

The NSW Government has amplified the brand promise of its new tourism campaign 'Feel New' via Leo Burnett Australia, launching a series of emotionally charged films exploring individual feelings experienced by travellers to NSW, which energise visitors like nowhere else.
New South Wales Stuart Ayres Bohdi Lewis James Walker Smith Lucy Appleyard Michelle Browne Catherine Edghill

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Dedication of many brings Suncorps netball partnership to life

Dedication of many brings Suncorps netball partnership to life April 30, 2021 3:41 Suncorp is reflecting its commitment to Australian netball in the story of a family that pitches in to get their daughter to practice and games each week. The ad was created by Publicis Groupe’s Leo Burnett. Executive creative director, Andy Fergusson, said the ad was inspired by Lara Dunkley whose parents drove over 2,000km a week driving back and forth to training and games. “It’s a level of dedication t...
Lauren Mcmahon Curtis Hill Nigel Clark Lisa Rees Andrew Fergusson Amanda Wheeler

Suncorp's commitment to Netball shines in one family's story in new work via Leo Burnett – Campaign Brief

April 30 2021, 11:04 am | BY Ricki Green | 15 Comments As principal partners of Netball Australia since 2017, Suncorp has launched ‘The Drive’ a heartfelt story that exemplifies the brand’s exceptional commitment to the game and more broadly, women’s sports, created by Leo Burnett.   Suncorp’s commitment over the past five years is unique within the world of sports, in that it extends right the way through – from the grass roots’ entry program, Suncorp Net-Set-Go, to the p...
Lauren Mcmahon Curtis Hill Nigel Clark Lisa Rees Andrew Fergusson Amanda Wheeler

UK consultation launched over gene edited food

news UK consultation launched over gene edited food © Getty Images Gene editing allows the code of life to be rewritten The UK government has launched a public consultation on using gene editing to modify livestock and food crops. Gene editing alters the DNA of organisms and, until now, its use had been tightly restricted under EU law. Environment Secretary George Eustice said the approach could be used to develop crops that are more resistant to disease and extreme weather. He said it coul...
East Sussex United Kingdom Denis Murphy Gareth Morgan Katherine Denby George Eustice
Source: msn.com

UK sets out to diverge from EU rules on genetically modified organisms

07 Jan 2021   |   News UK sets out to diverge from EU rules on genetically modified organisms Government to consult on enabling gene edited crop plants and livestock, as scientists tout the potential for a Brexit advantage The UK launched an industry consultation on gene editing on Thursday as it seeks to move away from EU regulations on genetically modified organisms (GMOs). “Leaving the EU provides an opportunity to consult on the implications of addressing this issue,” says a statement...
East Sussex United Kingdom Denis Murphy Katherine Denby Jonathan Jones Adrian Ely

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