Adrian Siu News Today

The Greater China chief spoke to WWD after a year at the helm of the German sportswear giant, which is going through a "transitional period" in an increasingly competitive Chinese market.

China chief Adrian Siu spoke to WWD after a year at the helm of the Adidas, which is going through a 'transitional period' in the Chinese market.

A potential 500 million euro write-off on unsold Yeezy shoes is a headache for Adidas as it looks to implement a global turnaround - but its not the German sportswear giants biggest problem.... | May 5, 2023

By Casey Hall SHANGHAI (Reuters) -A potential 500 million euro ($551 million) write-off on unsold Yeezy shoes is a headache for Adidas as it looks to ...

Financial Times: New China boss appeals to consumers with patriotic clothing lines.

German sportswear company Adidas said as one of its most important global markets, China will continue to play an integral role in contributing to its growth, and the company will attract more Chinese designers and integrate more local cultural elements into the design of its products to better connect with local consumers.

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Ceasing to operate in Russia will put at risk €250 million of sales

BERLIN (Reuters) -German sportswear company Adidas said it expected a halt to its business in Russia due the war in Ukraine to put at risk up to 250 m...

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