Ads Spend News Today

Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challenges and we created solutions to help advertisers navigate a time of deep economic uncertainty. As the needs of travelers and advertisers shift with the industry rebound and technological innovations, we’re evolving to ensure businesses are ahead of t...

JAKARTA (The Jakarta Post/Asia News Network): Over the past three years, the way we shop has changed massively. Amid a global pandemic, more customers shifted to online shopping as it allows them to click the checkout button from the comfort of their own homes.

In this article, we discuss the the difference between ROAS and POAS, as well as how to use POAS to create profitable ads and campaigns.