Adspend News Today

As a proportion of GDP, Japan's adspend leads the world

As a proportion of GDP, Japan's adspend leads the world.

The ad spend of tourism related industries in Hong Kong has reached HK$212.7m during the period between March and May 2023, a YOY increase of 399% when compared with the same period last year. Meanwhile, The total spending of Macau hotels and resorts related ads in Hong Kong saw the highest growth

The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data.

The e-commerce and TV sectors helped drive the UK ad market to 34.3% year-on-year growth for 2021 – almost double that previously forecasted by the Advertising Association (AA) and Warc

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester

Adverts hold up a mirror to society. In SA our diverse cultures and how they are depicted must be considered

The UK’s ad market has posted record-breaking spend for 2021 and has, against all the odds, emerged from the strongest ever year for the sector with growth storming ahead by 26.4% to hit £29.7bn. This year it will cross the £30bn threshold for the first time.

Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online video at 14.0 per cent, predicts Zenith’s Advertising Expenditure Forecasts report, published on Monday. The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1 per cent growth in

WPP’s GroupM has released its 2022 forecast predicting global media owner ad revenues as we (hopefully) transition out of a pandemic. Brian Wieser, its global president of business intelligence, was “surprised” by the pace of growth and believes any further pandemic developments “probably won‘t impact the advertising market at all.”