IAS media quality report shows UK improvements in brand safety and viewability
Brands have been clamoring for ways to mitigate the risk of their ads supporting dangerous or harmful content. At the same time they by necessity are looking to reach as wide an audience as is possible – and consumers are continuing to flock to digital video. The challenge for digital video platforms, then, is to convince brands that their sites offer enough brand safety tools to make it worth their while.
Source: thedrum.com