Adtracking Technology News Today

iTWire Friday, 14 May 2021 08:29 Apple looking at US$60b windfall through new privacy campaign: claim Featured Image by PublicDomainPictures from Pixabay Apple has opened up a possible new revenue stream that could be as much as US$60 billion (A$77.6 billion) through its new privacy narrative, a main part of which is its ad-tracking technology that in the iOS 14.5 update, technology analyst outfit Counterpoint Research claims. Research director Neil Shah said in a blog...

WordPress to treat Googles new ad-tracking tech as a security issue Monday, 19 April 2021 08:32 WordPress to treat Googles new ad-tracking tech as a security issue Featured Image by Kevin Phillips from Pixabay The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Googles new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working. A post from a core developer, who goes ...