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Last week, Dentsu Asia Pacific had also appointed Harsha Razdan as chief executive for its South Asia office

Understanding and resonating with this demographic requires marketers to be present, flexible, and always listening.

Insider is seeking nominations for a list featuring the execs at ad agencies at the forefront of helping brands navigate the metaverse.

Apple has given itself a major advantage in the $300 billion mobile-advertising market by not subjecting its own apps to new transparency rules.

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. Given the significant role advertising plays in shaping society, companies that embrace a social cause should stick to brand values. The following is a preview of one Media, Advertising, and Marketing report, the Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising. You can purchase this report here. Latin America is a region of many p...

Benji Krol Selecting management or a talent-agency partner is an important step in an influencers career. Executives from agencies such as Gleam Futures and Fanbytes gave tips on picking the right partners. Those include closely researching an agencys roster and deciding how much creative control to cede. As content creators begin to draw higher audience numbers and gain the attention of advertisers, many influencers have to make big decisions about whom to partner...

YouTube Peak Design published a YouTube video taking shots at a cheaper Amazon bag similar to its own. The company said its bag has "bells and whistles" like a lifetime warranty and recycled materials. Shoe brand Allbirds previously slammed Amazon for selling a look-alike shoe design. Peak Design called out Amazon for selling a cheaper and less environmentally friendly version of its "Everyday Sling" bag in a new video released Wednesday. The Amazon Basics bag "loo...