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The Indian advertising market has been subject to consistent and strong growth for some time, and this has been assisted by the adoption of technology and the massive growth in smart devices ...

The Central government has tightened norms for endorsers, including celebrities and sports persons, as they are now required to make material connection disclosure and due diligence while endorsing in advertisements. 

ASCI has issued guidelines on "harmful gender stereotypes", making it mandatory for advertisements to not indulge in the "sexual objectification of characters of any gender" or depict people in a sexualised and objectified way for the purposes of titillating viewers.