Advertising Framework News Today

>> yeah. you make the point that what separates companies that profit off social media and everybody else is basically knowing the difference between traditional media and social media. talk to us about that. >> yeah. i think its social media. talk to us about that. >> i think its a really big problem because when a lot of companies try to leverage facebook or twitter, they feel they have to broadcast, which is very typical because were very used to the advertising framework. the big problem is ...