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With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to…

The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the…

Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize…

The Entire Business World on a Single Page with the Web's Most Comprehensive One-Stop Finance News Hub.

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content.…

The annual conference was held for its fourth year

CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.

NexTech panelists urge advertisers to see the end of the cookie as an opportunity.

What a ‘very cloudy’ market outlook means for brands in 2023.

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