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Of rural people. it game very hokey. you look at people sitting in their high rice offices in new york showing the north what they thought the people in the south were. >> they all had pretty high ratings and cbs became known as the country broadcasting system. >> in the signatures rating and demographic tools improved significantly. networks are able to see the ages, the education level, what kinds of jobs the people who are veeing the shows have. >> the more they could define that, the more th...