As part of its 'Scoot With Heart' campaign, Scoot recently reunited two families across borders by flying family members to Singapore to spend time with their loved ones working in the country.
Scoot, the low-cost subsidiary of Singapore Airlines (SIA), today announced the launch of Scoot with Heart. This campaign champions the value of human connections and facilitates meaningful reunions via travel.
Singapore Airlines’ low-cost subsidiary, Scoot, has appointed global integrated communications agency WE Communications (WE) as its communications agency of record following a closed-door pitch.
VMLY&R Singapore and PHD, Omnicom Media Group-owned network, have been appointed by Scoot, the low-cost arm of the Singapore Airlines Group, to support its aspiration of being a leading low-cost carrier, which emphasises quality flight services at pocket-friendly prices, while maintaining robust
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Agatha Yap to join Scoot as marketing VP Details 17 December 2020
Agatha Yap is joining Scoot as VP, marketing, replacing Jacqueline Loh who recently left after six years with the company. Scoot's spokesperson confirmed the move to
MARKETING-INTERACTIVE, adding that Yap (pictured) will lead a team of almost 20 to oversee market and brand development, communications, social media and new revenue. In her role, Yap will focus on rebuilding Scoot’s long-term brand presence, driving paid media performance and strategy, expanding advertising revenue opportunities and developing new revenue streams.
Yap previously spent nearly 13 years with McDonald's in Singapore and China. She most recently held the role of senior director, marketing, menu and digital innovations in Singapore for about three years. She first joined McDonald's in 2005 as director of marketing. During her seven years in that role, she drove brand and product marketing, and was in charge of integrating menu planning and pricing.