As part of its 'Scoot With Heart' campaign, Scoot recently reunited two families across borders by flying family members to Singapore to spend time with their loved ones working in the country.
Scoot, the low-cost subsidiary of Singapore Airlines (SIA), today announced the launch of Scoot with Heart. This campaign champions the value of human connections and facilitates meaningful reunions via travel.
Singapore Airlines’ low-cost subsidiary, Scoot, has appointed global integrated communications agency WE Communications (WE) as its communications agency of record following a closed-door pitch.
VMLY&R Singapore and PHD, Omnicom Media Group-owned network, have been appointed by Scoot, the low-cost arm of the Singapore Airlines Group, to support its aspiration of being a leading low-cost carrier, which emphasises quality flight services at pocket-friendly prices, while maintaining robust