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Agatha Yap to join Scoot as marketing VP Details 17 December 2020
Agatha Yap is joining Scoot as VP, marketing, replacing Jacqueline Loh who recently left after six years with the company. Scoot s spokesperson confirmed the move to
MARKETING-INTERACTIVE, adding that Yap (pictured) will lead a team of almost 20 to oversee market and brand development, communications, social media and new revenue. In her role, Yap will focus on rebuilding Scoot’s long-term brand presence, driving paid media performance and strategy, expanding advertising revenue opportunities and developing new revenue streams.
Yap previously spent nearly 13 years with McDonald s in Singapore and China. She most recently held the role of senior director, marketing, menu and digital innovations in Singapore for about three years. She first joined McDonald s in 2005 as director of marketing. During her seven years in that role, she drove brand and product marketing,