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Hero launches "Aha Gi Efula" campaign as consumers pledge to leave a legacy [ARTICLE]

Speaking during the reveal of the new campaign, Marketing Director, International Breweries Plc, Tolulope Adedeji disclosed that as a brand rooted in culture, Hero Lager hopes to inspire consumers to aspire for success and strive to leave lasting legacies through its recently launched “ Aha Gi Efula” campaign. “Our core consumers embody the values of Hero which include bravery, persistence, hard work, and purpose, and the relevance of these qualities are what the Aha Gi Efula campaign u...
Margaret Igabali Tolulope Adedeji International Breweries Plc Anheuser Busch Inbev Marketing Director Hero Lager
Source: pulse.ng

Hero Beams Spotlight on Legacy with Launch of New Campaign "Aha Gi Efula"

Daily Post Nigeria Published In honour of the rich cultural heritage shaped by Nigeria’s blend of multi-ethnic groups, premium lager beer, Hero, has launched a new campaign, tagged ‘Aha Gi Efula’ which means ‘May your name never be forgotten’ and speaks to the importance of one’s name, personal identity, and leaving a legacy. Hero is one of the leading products of International Breweries Plc, a proud part of Anheuser-Busch InBev (AB InBev), the world’s largest brewer with more tha...
Margaret Igabali Tolulope Adedeji International Breweries Plc Aha Gi Efula Anheuser Busch Inbev Marketing Director

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