Ajit Mohan News Today

Snapchat parent Snap Inc unveiled a new localised operating structure in India last year while announcing the appointment of India MD Pulkit Trivedi

Two weeks after Ajit Mohan resigned, Meta appointed Sandhya Devanathan as its India Head on November 17, 2022.

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years.

India, which has one of the worlds youngest populations, is a key market for the future growth of Snapchat which already has over 200 million users in the country.

ATxEnterprise is introducing a new anchor event, The AI Summit Singapore, to shine a light on the growing impact of AI in the tech industry.

Nita Ambani, chairperson of the proposed Star India-Viacom18 merged entity, enters the glitzy world of media as a formidable contender, associated with IPL franchise Mumbai Indians, grassroots sports development, International Olympic Committee, and East India Hotels board. Ready to clash with Sony, Netflix, and Amazons Prime Video.

Nita Ambani, chairperson of the proposed Star India-Viacom18 merged entity, enters the glitzy world of media as a formidable contender, associated with IPL franchise Mumbai Indians, grassroots sports development, International Olympic Committee, and East India Hotels board. Ready to clash with Sony, Netflix, and Amazons Prime Video.

In a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchats user base and investing in markets where it makes the most money, including North America and Europe. However, as per Trivedi, the Evan Spiegel-led company remains bullish on the India market.

Snap India: On February 6, the Los Angeles-headquartered Snap reported a revenue of $1.36 billion for the December quarter, missing Wall Street estimates, according to Reuters. The company had also announced laying off 500 people, or 10% of its global workforce

After hitting 200 million users in india, snap is hungry for more. The multimedia messaging platform sees a bigger story in india’s demographic, syncing with its core target audience