Inside the AKQA Group and why the market won’t be losing WhiteGrey
Inside the AKQA Group and why the market won’t be losing WhiteGrey
Five months after the merger of AKQA and WhiteGrey into the AKQA Group was announced, CEO of the creative agency Lee Simpson wants the market to know that the agency isn t going anywhere. Here, Simpson and newly-appointed chief strategy officer Simon Wassef chat to Mumbrella s Zoe Wilkinson about forging the path ahead for WhiteGrey.
April 21, 2021 10:01
Put simply, the two brands sit beside each other in the AKQA Group. Much like the recently created Ogilvy Network, there is no one leader at the top; AKQA Asia Pacific managing partner Brian Vella and WhiteGrey CEO Lee Simpson sit alongside each other in the group, and key decisions on new business are traded between them.