Simon Wassef News Today

Chemistry Set.

Via New York-based Robot, the brand consultancy arm of The SpringHill Company.

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

According to Simon Wassef, Clemenger BBDOs chief strategy and experience officer.

Hiring sprees, DEI&B council, a new influencer practice and preparing to relaunch the agency’s proposition.

Clemenger BBDO has appointed Simon Wassef as chief strategy and experience officer to expand upon the agency’s existing CX capabilities. In the senior leadership role, Wassef will lead strategy and customer experience across the Clemenger business and the remit will include growth, new business, ele

“When Clemenger calls, you have to answer.”

‘Who Said Natural Hasn’t Got What It Takes?’.

Creative technology agency, whiteGREY has launched a new sustainability business practice, whiteGREY Positive, aimed at helping brands and NGOs achieve their sustainability goals and reduce environmental impact.

Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY.