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On a mission to 'disrupt fashion retail in Middle East'

RIYADH: Shahad Geoffrey, co-founder and CEO of the Saudi Arabia-based bespoke shopping platform Taffi Inc., is an entrepreneur and an advocate for women in business with previous experience in branding and marketing. Having gained a bachelor’s degree from Omnes Education in Paris she attended post-graduate programs at KAUST, MIT and Stanford University. Geoffrey started her
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