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Aldi Denmark announces 3.5% decline in sales in 2021

After a tough year at Aldi Denmark will continue its turn around in Denmark. The discount retailer shared its gross turnover of DKK 4.7bn with a loss of DKK 394m, still an improvement on 2019. The continued refresh of the brand is still taking place with expansion and modernisation in its 190 stores.
Aldi Denmark
Source: igd.com

How to solve the loyalty conundrum and get rewards right

Every marketer knows that the competition for consumers’ attention is fierce. Consumers are fickle with brand affinity and have more choices than ever, which presents a challenge for us marketers: how do we keep our customer base, let alone grow the average lifetime value? Here’s our answer: by crafting meaningful engagement and rewards that lead to loyalty we can depend on. Professional association and analyst firm Loyalty360 stated recently that “creating engaging experiences that actua...
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