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The mum on a mission to create a nipple encyclopaedia

Alex Sinickas from Milkdrop wants to create a nipple encyclopaedia, in a bid to better create a range of breast pumps to suit more women and their breasts.

The Uncomfortable Feed campaign with Milkdrop via Leo Burnett

Leo Burnett and Milkdrop launch The Uncomfortable Feed to redefine breast pump design

Leo Burnett and Milkdrop launch The Uncomfortable Feed to redefine breast pump design
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Milkdrop launches The Uncomfortable Feed to redefine breast pump design via Leo Burnett – Campaign Brief

A survey conducted by Milkdrop (a women's health start-up) in 2021 revealed that seven out of ten women reported experiencing discomfort, pain, or damage while using breast pumps, with eight out of ten stating it makes them "feel like a cow". This critical issue stems from a lack of accessible data

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