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The Uncomfortable Feed campaign with Milkdrop via Leo Burnett

Leo Burnett and Milkdrop launch The Uncomfortable Feed to redefine breast pump design

Leo Burnett and Milkdrop launch The Uncomfortable Feed to redefine breast pump design
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Milkdrop launches The Uncomfortable Feed to redefine breast pump design via Leo Burnett – Campaign Brief

A survey conducted by Milkdrop (a women's health start-up) in 2021 revealed that seven out of ten women reported experiencing discomfort, pain, or damage while using breast pumps, with eight out of ten stating it makes them "feel like a cow". This critical issue stems from a lack of accessible data

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