Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett
Snap is looking to target more small business advertisers via a newly-inked partnership with
Gannett, the largest newspaper publisher in the U.S., which owns
USA Today and roughly 250 daily titles nationally.
The partnership will see Gannett selling ads on
Snapchat’s behalf to its existing local business clients across the U.S. and Canada. Gannett’s
LOCALiQ agency will sell the ads to its more than 100,000 small business owners who already advertise in its papers in hopes of better reaching Snapchat’s younger-leaning usership predominantly consisting of millennials and Gen Z.
Gannett to sell Snapchat ads to local business clients usatoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usatoday.com Daily Mail and Mail on Sunday newspapers.
Gannett and Snap Inc. Partner to Bring Local Businesses Innovative Ad Solutions
Staff
USA TODAY NETWORK PRESSROOM
Today, Gannett and Snap Inc. announce a new partnership to bring Snapchat’s advertising platform to small and local businesses throughout the U.S. and Canada.
Gannett has a long history of working with small businesses across the country to help them grow their businesses by connecting them with consumers in their local communities. In the past several years, Gannett’s marketing solutions business has expanded with the acquisitions of ReachLocal and WordStream, and the launch of LOCALiQ, combining all of Gannett’s digital marketing solutions.