Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.
Σύντομες ειδήσεις eleftheria.gr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eleftheria.gr Daily Mail and Mail on Sunday newspapers.