Ruby Raut News Today

Entrepreneur Ruby Raut started her own period pants brand, WUKA, in 2017 - and has been campaigning for this measure for five years

The 20% VAT tax on period pants is set to be scrapped in tomorrow's Autumn Statement following a five-year campaign led by underwear brand Wuka. 

As WUKA steps into the menopause market, GlobalData's patents data suggests innovations over the past three years have remained steady.

WUKA - Pioneers, taboo-breakers and makers of the UK’s #1 reusable period apparel - continues to push boundaries with the launch of yet another world-first,

Last week (21 September) underwear brand Wuka scooped the Sustainability prize at the Drapers Independents Awards. Judges were wowed by the business’s

Meet the MC UK Sustainability Awards winners 2023 for beauty, health & wellness, aka the brands mastering low-waste formulas & groundbreaking packaging solutions.

Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.

After 300 Brits complained about a period ad that dared show a little blood and mention clots, Harry Lang of Kwalee argues that marketers can help people get over their squeamishness.

Advert for Wuka period underwear attracted 295 complaints saying it was offensive and distressing

"There’s clearly a need for universal, free period products across the UK.”