who has a following online and is creating content. let me stay with you for a moment on the status quo and what we might be changing from. say, for the sake of argument, someone has an instagram following of 100,000 people. how is she or he making money based on those 100,000 at the moment? the most common way by far is sponsored content, so that s promoting a product in an instagram post or in a story, so that s by far the most popular way people make money, but creators have really branched out. they re, you know, teaching online courses, starting podcasts, selling merchandise, so there are a lot more ways to monetise, but sponsored content is still number one by far. that status quo, until at least fairly recently, wasn t necessarily going to make a huge amount of money, was it?
selling out arenas - for boxing events off. the back of their online influencer community, i so many different places. youtube and tiktok of course also starting now to - directly monetise people. but that 96.5% figure, that s quite telling, isn t it? it is. i think this is a really - broadly ranging subject and. the haves have an awful lot of money and they have - the have nots who are most of us when it comes to create a space i and i think that tiktok in particular by trying i to develop a new way of doing this where they try and monetise as many people as they can by giving them - a little bit, but there are always different platforms, not least patreon as welli who are, kind of, offering other alternatives. a sort of way of- spreading out your eggs in many, many baskets. becky, let me talk to you a moment about when you were a youtube influencer as a teenager under the name becky cruel, i think. and you did a lots of material
a little bit, but there are always different platforms, not least patreon asi well, who are kind of offering other alternatives. a sort of way of spreading out your eggs in many, i many baskets. becky, let me talk to you a moment about when you were a youtube influencer as a teenager under the name of becky cruel, i think. and you did a lot of material which was watched and widely followed, particularly injapan. here s a clip of some of it. she sings injapanese and english. so, how much money were you making out of that at the time, roughly? it s difficult to say because what happened was i started youtube before ad sense even existed so the intentions behind creating content back then were very different. we weren t going into youtube and seeing people with mansions and massive houses and cars
crowds continue to gather outside kabul airport, amid reports of chaotic scenes as the us advises its citizens not to travel there until they are asked, because of security threats outside the gates. pentagon officials described the situation around the airport gates as fluid and dynamic. the taliban say they are making progress in forming a government in afghanistan. the group s co founder and head of its political wing, mullah abdul ghani baradar, is in kabulfor talks, which are expected to include militant commanders, former government leaders and religious scholars. hurricane henri is making its way towards the us, prompting the authorities in new york to declare a state of emergency. it s expected to hit the country s northeastern coast later on sunday and could be the first hurricane to reach new england in 30 years.
but i m quite young and like a lot of young people, i. you ve got a few years advantage on me, let s put it on that way! i hope so! i spend a lot of time on social media scrolling through instagram and snapchat and i kept noticing these fraud posts popping up on my feed and it turns out i m not the only one because as part of this investigation, i went to my old school to speak to some 16 and 17 year olds. they said they were seeing the same thing, people glamorising fraud, selling methods on how you can commit fraud, and that s how i came across it and it turned out i m not the only young person who has seen this kind of thing. and in the documentary, we see you exchanging messages, even phone calls with some of the fraudsters. did that mean using burner phones, fake social media profiles to make sure that you are protecting yourself? yes, so there were times when i was walking around with several burner phones with burner sim cards in them and multiple sock puppet