Algorithms Fail News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks.

United statesRaji srinivasanGulen sarial abiFuqua school of businessAmerican marketing associationCopenhagen business schoolUniversity of texasDuke universityProfessor of business administrationAlgorithms failConsumer responsesBrand harm crises causedFacebook newsNews feedsBusiness administrationFuqua school