Alia Raza News Today

The fragrance studio’s latest eau de parfum sets the white floral note within an unexpected landscape, influenced by Senegalese architecture and the blossom’s own earthy, medicinal undertones. The result upends tuberose’s voluptuous reputation.

Minutes into a recent meeting at Régime des Fleurs’ sunlit office in lower Manhattan, founder Alia Raza holds out a white paper blotter to smell. This…

The New York-based brand tapped IFF master perfumer Dominique Ropion for the fragrance.

Created in collaboration with the French editor Christopher Niquet, the new smoky eau de parfum by Régime des Fleurs was influenced by Paris’s Saint Sulpice, Manhattan’s Madison Avenue, and beyond.