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April 19, 2024
The Hollywood Reporter, Launchmetrics have set a panel to explore how luxury brands reap millions in exposure thanks to awards season red carpet fashion.
January 9, 2024
Niche beauty brands like ceremonia, Nécessaire, Topicals and RéVive are building powerful communities on social media, Launchmetrics data shows.
November 15, 2023
From high-heeled Crocs to a £1,350 ‘trash bag’, a look at how and why the fashion industry cooks up stunt products
September 8, 2023
Launchmetrics data shows Timothée Chalamet's Chanel deal garnered $8.7 million in media impact value during the week following the announcement.
July 7, 2023
Among the top makeup and skin care brands by Media Impact Value were TikTok superstars Charlotte Tilbury, CeraVe, Fenty Beauty and more.
April 20, 2023
Earlier this month, outside Prada’s menswear presentation in Milan, the street thronged with yelling fans, most of whom appeared to have come for Korean pop trio Enhypen, who attended the event. Occasionally, followers began singing along to the boy band’s hits. These Italian children are studying Korean! Bryan Yambao, editor-in-chief of Perfect magazine, yelled as […]
April 14, 2023
Rihanna's Fenty Beauty generated a whopping $19 million in media impact value the day after her Super Bowl halftime performance.
August 29, 2022
Small independents emphasize their strengths at the film festival.
December 16, 2020
Special Report: When Fashion Brands Become Media, the Rules Change Highsnobiety Q4 is the fourth in a series of quarterly insight weeks dedicated to the business behind youth culture and what makes our market tick. Head over to our Q4 hub to see the full series. Last month, Gucci launched its most ambitious project to date. GucciFest, a week-long virtual fashion film festival hosted on a Gucci micro-site, saw the house’s creative director Alessandro Michele and cult American director Gus Van ...