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Reasons K-pop Dominates Fashion Week

Earlier this month, outside Prada’s menswear presentation in Milan, the street thronged with yelling fans, most of whom appeared to have come for Korean pop trio Enhypen, who attended the event. Occasionally, followers began singing along to the boy band’s hits. These Italian children are studying Korean! Bryan Yambao, editor-in-chief of Perfect magazine, yelled as […]
Ulsan Gwangyoksi South Korea Kyonggi Do France General South Korean Kim Kardashian
Source: pabaon.com

When Fashion Brands Become Media, the Rules Change

Special Report: When Fashion Brands Become Media, the Rules Change Highsnobiety Q4 is the fourth in a series of quarterly insight weeks dedicated to the business behind youth culture and what makes our market tick. Head over to our Q4 hub to see the full series. Last month, Gucci launched its most ambitious project to date. GucciFest, a week-long virtual fashion film festival hosted on a Gucci micro-site, saw the house’s creative director Alessandro Michele and cult American director Gus Van ...
United States United Kingdom Billie Eilish Kerby Jean Raymond Virgil Abloh Gus Van Sant

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