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May 2, 2024
Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference...
August 17, 2023
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the...
June 7, 2023
The first few days, weeks, and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm, and building an understanding of the...
May 11, 2023
Each and every law firm has a unique culture, and a different way of working together and moving forward. Every day here at Passle we see the impact…
May 11, 2023
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and...
March 2, 2023
Marketing and business development professionals are often considered change agents. Shifts in technologies and industries present exciting, new opportunities. Managing those, alongside...
February 21, 2023
Marketing and business development professionals are often considered change agents. Shifts in Technologies and industries present exciting, new…
November 17, 2022
Law firm hiring and expansion, noteworthy industry awards and recognitions, the latest news in law firm diversity, equity, and inclusion efforts. Legal News Reach podcast episode: What’s New In Law Firm Thought Leadership? with Alistair Bone, Vice President for Passle.
November 1, 2022
NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm thought leadership trends. They break down four strategies for content marketing success, using current events for brand development, and more.
May 3, 2022
Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD strategy are long gone. Someone who is...