Alive Ventures News Today

Older Americans, representing 100 million consumers and more than half of the nation’s wealth and annual spending, are being overlooked by marketers. Two reports from Alive Ventures, “Growing Older Better: Insights and Opportunities” and “State of the Market 2022,” challenge the stereotypes fueling this oversight and shine a spotlight on the opportunities that you can share with your customers.

When a 50-something in Colorado making $100,000 per year starts to look more like a 30-something in Connecticut making $50,000 per year, it leads us to wonder: what role does demographic targeting play in today’s world of direct marketing?

Entertainment-Industry Veteran Helen Polise, AKA the "TikTok Teacher," Stewards Older Adults, One of the World's Largest Underserved Populations...

To reach a rapidly expanding demographic, companies are changing their tone.