Allison Stackhouse News Today

Research shows that 60% of Gen Z, those born from 1997 to 2012, and 56% of millennials born from 1981-96 will do at least some holiday shopping on TikTok, Instagram, YouTube and similar apps, according to the consulting firm Deloitte. Thats a significant leap from the 49% and 46%, respectively, recorded in 2021. Even Gen X and boomers have warmed up to the trend, the study found.

Research shows 60% of Gen Z (born from 1997 to 2012) and 5% of millennials (1981 to 1996) will do at least some holiday shopping on TikTok, Instagram, YouTube and similar apps, according to the consulting firm Deloitte.