Alpro Bowls Over Consumers In 'This Is Not M*lk' Breakfast Battle
Oat drink brand Alpro has further distanced itself from the cow-based mainstream by categorically denying it is milk in a national ad campaign.
Source: thedrum.com
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Alpro's new land of M*lk believe
Plant-based pioneer Alpro is kicking off a multi-million-pound push to mark the launch of its new oat-based drink This Is Not M*lk. The ‘M*lk Believe’
Source: talkingretail.com