Alt Az News Today

It is hard to believe that this is likely our final ratings column in ALL ACCESS. For nearly 11 years, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – have been cranking out this recap every 28 days. It has truly been a labor of love. We cannot emphasize enough our appreciation for JOEL DENVER and his incredible staff for allowing us to grace these pages.Quick anecdote: In one of our early columns, I wrote something like: “Station X had .....

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back to analyze and comment on the Sturm und Drang of the MARCH survey. We bring you the thrill of victory and the agony of defeat – all in less than 3,000 words. What a deal! This particular survey ran from MARCH 2ND through MARCH 29TH. As previously noted, but worth repeating, this book featured the time change many mispronounce, the beginning of the season of renewal, a ...

So far we have witnessed the carnage foisted upon market after market by MARIAH CAREY’s annual emergence from hibernation. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the covert operatives from XTRENDS – stand ready to analyze our final batch of markets for the DECEMBER survey. We are fairly certain that the radio landscape will be littered with reindeer droppings. This “month” began on NOVEMBER 11th and concluded on DECEMBER 10th. Besides all ...

If The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the numbers runners from XTRENDS – seem a little off, it is likely we are suffering through a KIT KAT-induced coma. Sure, the sugar high is exhilarating but that crash is inevitable and steep. We are sure this is still the OCTOBER survey which kicked off on SEPTEMBER 15th and ended its run on OCTOBER 12th. What we have seen so far is that – in most markets – cume was up from the previous ...

Catching up on our JUNE recaps we realized we did not completely lay out the events that could have affected this survey. This book began on MAY 25th and concluded on JUNE 22nd. That means there were two federally-mandated three-day weekends: Memorial Day and Juneteenth. What does that mean for you? Well, the possibility exists that 50% of your weekend listening was affected IF your listeners got out of Dodge for those weekends. It also means that two Mondays were compromised, though your ...

Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of ...

This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to mention the gold digger who wants bling and animal skins. And don’t get us started on the “true love” who gifts a farm menagerie. Somehow, though, it all seems to work. The Ratings Experts from RESEARCH DIRECTOR, INC. – along .....

The Ratings Experts from RESEARCH DIRECTOR, INC. along with the old cowhands from XTRENDS are back in the saddle again. It’s time for our third and final radio rodeo as we lasso the numbers from the NOVEMBER survey. This time we’ll see that several of the markets jumped the gun on this Santa nonsense and started playing holiday music towards the end of the survey. For accounting purposes, this one ran from OCTOBER 14th through NOVEMBER 10th. Here we go …SEATTLE-TACOMA: 5 ...

AUDACY has named two format veteran regional leadership hires for Alternative. AUDACY names JOHN ALLERS as Regional VP/Alternative. In this role, ALLERS will oversee KVIL (ALT 103.7)/DALLAS, KNRK (94-7 Alternative)/PORTLAND, KKDO (ALT 94-7)/SACRAMENTO, KBZT (ALT 949)/SAN DIEGO and KNDD (107.7 THE END)/SEATTLE, effective immediately. Additionally, CHRISTY TAYLOR has been named Regional Brand Manager of KRBZ (ALT 96.5)/KANSAS CITY, KXTE (X107.5)/LAS VEGAS, WQMP (FM 101.9)/ORLANDO and KNDD ...

HUBBARD Alternative KDKB (ALT AZ 93-3)/PHOENIX has parted ways with THE WOODY SHOW and shifts TODAY to MUSIC IN THE MORNINGS from 5-10a with 93 minutes of Non-Stop ALT music starting at 8a. ALT AZ 93-3 ends a one-year run with THE WOODY SHOW. The PREMIERE-syndicated morning show began in mornings on the station in SEPTEMBER 2020 (NET NEWS 9/18/20).You asked. You BEGGED. YOU PLEADED!! And now... More Music in the Mornings starting Monday 🥳 Let us be the soundtrack to your mornings with .....