Alter Agents News Today

Keeping up with an ever-changing consumer means going far beyond traditional research approaches.

/PRNewswire/ -- Snap, Inc. and Alter Agents today released the findings of new research on how positive emotions, built through close relationships with family...

A new study conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy reveals that consumers are highly accepting and open to podcast advertising despite persistent brand concerns about suitability and safety. The research finds that podcasts provide a safe advertising environment for brands, with eight in 10 consumers finding…

Using methods like in-context testing can help brands focus efforts where they are most effective.

From music to sports, Taylor Swift continues to make her mark. Swift is like a magnet that can attract anyone. This time, the NFL is reaping the Swift effect.

Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it’s certainly not taking any credit…

Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it's certainly not taking any credit f

Recent news from NewsTalk Florida. Click here to get details.

Taylor Swift and Travis Kelce have remained mum about their status since the pop superstar began attending the Kansas City Chiefs tight end's football games. The NFL and its TV partners? They have not been shy about trying to capitalize on the moment and gain new fans, particularly women and members of Gen Z. But marketing experts are skeptical that there will be much of a bump in the long run for the league. Still, the NFL wants in on the fun, with a team of folks monitoring social media t...

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