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Showroom walk-ins few and far between, auto buying goes online
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Synopsis
While showroom walk-ins have been negligible, online enquiries have boomed. Most of the buying process has shifted online, from sending quotations and colour options to arranging finance, getting vehicles registered and payments, leaving vehicle delivery as the only physical transaction.
Agencies
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After a 40-day shutdown to curb the spread of the second Covid-19 wave, Manish Singhania opened his
Mahindra auto dealership in Chhattisgarh on May 19. The timings were shorter, restricted to between 11 am and 4 pm and the staff were minimal. Auto dealerships in 36 cities have opened and are operating on restricted timings. But things are not the same as before.
Synopsis
“The festivals of Gudi Padwa, Ram Navmi and Navratri are traditionally when people take delivery of their new vehicles. We request to be allowed to operate with 50% staff in Showrooms to cater to these deliveries”, Amar Sheth, state chairperson ( Maharashtra), FADA has written in a letter dated April 5, 2021.
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Vehicle retailers lobby body Federation of Automobile Dealers’ Association (FADA) has written to the Maharashtra Chief Minister Uddhav Thackeray requesting that vehicle showrooms be allowed to operate with 50% staff in the state to allow deliveries during the upcoming festivals of Gudi Padwa, Navratri, Ram Navami.
With 2,700 sales outlets, Maharashtra accounts for 10% of all automobiles sold in the country.