Page 2 - Amazon Bazaar News Today

Amazon has started onboarding sellers from across the country and is asking them to list unbranded products, priced at Rs 600 or less. The platform will offer products like apparel, watches, shoes, jewellery and luggage.

Amazon launches Bazaar to enter the low value, unbranded segment. This means a fight over Meeshos customer base is inevitable.

Amazon Bazaar: Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkarts Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.

Amazon Bazaar has initiated the onboarding process for sellers, urging them to list unbranded fashion and lifestyle products, including apparel, watches, shoes, jewellery, and luggage, priced below ₹600

Amazon mentioned that Bazaar will offer sellers access to tens of millions of customers, hassle-free delivery, and levy zero referral fees reportedly.  

Amazon Bazaars delivery timelines will be between two to three days as the company plans to offer a zero referral fee to merchants.

In an attempt to capture the Indian value customer market, Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products.