Amazon Bazaar News Today

Prathyusha Agarwal has joined Flipkart as vice president (VP) and head of Shopsy, a spokesperson for the firm confirmed to ET. She was previously the chief business officer of edtech firm Byju’s, with earlier stints at Zee Entertainment, Tata Cliq and Unilever.

TECH NEWS News: Amazon has quietly launched a new store called Bazaar in India, featuring affordable fashion and lifestyle products, as it ramps up efforts to compete against other e-commerce platforms in the country, including Meesho, Flipkart and Reliance's Ajio in the fast-growing Indian fast-fashion market.

Amazon has introduced Bazaar to provide non-branded fashionable apparels and other products under ₹600. With this launch, the e-commerce giant aims to compete websites like Flipkart and Meesho

ET first reported on February 21 that Amazon was onboarding sellers to list unbranded products — including apparel, watches, shoes, jewellery and luggage — priced below Rs 600.

Amazon Bazaar: ET first reported on February 21 that Amazon was onboarding sellers to list unbranded products — including apparel, watches, shoes, jewellery and luggage — priced below Rs 600.

This move could also mean that large companies like Mamaearth, Boat and others, who get a bulk of their sales from e-commerce marketplaces like Amazon, will be subject to higher seller fee.

This strategic move by Amazon is seen as a direct response to the success of platforms like Meesho, which has gained considerable traction in the budget-friendly segment. Meesho, backed by SoftBank, does not charge sellers for listing products and instead generates revenue through advertisements and shipping assistance. - Newsx

Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkarts Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.

Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products, people aware of the matter said. The US ecommerce giant is looking to aggressively woo the Indian value customer, as demand for mass market products tapers and its own growth loses pace.

In January, a report from research firm Bernstein showed that Amazon Indias user growth was only 13 percent in December 2023, primarily due to its more premium offerings compared to its peers.