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Facebook, Google and Amazon Are Reaping the Benefits From Advertising's Pandemic Hot Streak

Bernstein analysts wrote that if the fourth quarter of 2020 was digital advertisings "perfect storm," then the first quarter of 2021, and perhaps the rest of the year, will be "hurricane season."  "Undercurrents supporting a strong digital ad year include an accelerating upgrade cycle from image to video, TV ad ripe for picking, and brand spend returning," they wrote. "Investor expectations for the 1Q prints are high across the board, though not without a little noise in the run-up to earnings...
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Source: nbcdfw.com

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