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Amazon lets advertisers send targeted messages for first time

Dive Brief: Amazon is piloting a service to let sellers on its e-commerce site contact shoppers directly by email, a shift from the companys strict oversight of consumer data. U.S. companies that belong to Amazons Brand Registry can ask shoppers to follow them to receive emailed notifications about new products or promotions, CNBC first reported. The new software tool, called "Manage Your Customer Engagement," is geared for marketers who seek to stand out on Amazons marketplace, to urge to thei...
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Amazon Posts Management Now Offered by E-commerce Virtual Assistant Agency VAA Philippines

Amazon Posts is a recently introduced browse-and-discovery experience on Amazon focused on brand-shopping. Posts help shoppers discover new products and see whats new from brands by browsing feeds of brand-curated content. It functions similarly to a social media feed. Each brand can publish a stream of posts that are curated and controlled by the brand itself.  "Amazon Posts allow brands to duplicate what theyre doing on social media channels like Instagram within the Amazon Marketplace. It ...
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