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'Made in America' pitch wins more customers for a T-shirt maker this Fourth of July seattletimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from seattletimes.com Daily Mail and Mail on Sunday newspapers.
DTC startups are breathing new life into dying American factories biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.
When Bayard Winthrop, the chief executive of the retailer American Giant, ordered the batch of shirts that his company would advertise for the Fourth of July, he didn’t think much of it. The retailer, which has been producing its apparel solely in factories around the United States for more than a decade, perennially leans into its “Made in America” pitch for Independence Day. This year’s crew-neck T-shirts are fittingly available in red, white or blue with very little embellishment other than g