Ami Bateman News Today

Today, most brands feature an online store, and are able to talk directly to their customers. However, there’s a big difference between just doing it, and doing it well. 

Six startups raised serious money this week, plus two more from last week which adds an impressive $42 million to the total amount raised.

Equity crowdfunding remains popular with founders seeking investment from customers already personally invested in the brand.

Ethical cleaning brand Pleasant State has won one of this year’s Trans-Tasman Innovation and Growth Awards.

Plastic Free July an opportunity for brands to keep sustainability conversation going Pleasant State founders Ami Bateman and Sian Murray (L to R). Source: supplied. Sustainable household and beauty brands are using Plastic Free July as an opportunity to spark new conversations with their customers about reducing their use of single-use plastics, as the ongoing COVID-19 pandemic is giving some shoppers time to reflect on their own buying habits.  The annual awareness month, which has been run ...

Pleasant State now boasts three different sprays, coming a long way from June when they launched their first multipurpose spray and hand-rolled 100 kits to send out for customers to test. “It’s been an incredible 12 months for us, we had the idea in March last year and so much has happened since then,” Ms Murray said. “We’ve just been blown away by the uptake and the response, the crowd-funding and how much the community has gotten around it “It’s so exciting, so surreal.” Ms B...

Pleasant State is a new business making refillable cleaning sprays. Is it weird to be excited about cleaning products? Maybe we’re total bores, but we’re pretty stoked about the idea of making the house all spick and span without relying on single-use plastics. After crowdfunding $72,000, clever clogs Ami Bateman and Sian Murray are making this possible with their business Pleasant State. With the help of a chemist, they’ve come up with a range of handy cleaning bars – all you have to d...