Ampersand Projects News Today

The acquisition represents a renewed forcus on the RTD category for Australian Beer Co, a subsidiary of Casella Family Brands.

Casella Family Brands' Australian Beer Co. acquired the national RTD spirits beverages producer Ampersand Projects for an undisclosed sum.

The new Purple Gin Soda & aims to meet growing demand for a higher ABV product that sits within the better-for-you movement.

Ampersand Projects had to change direction when the popular pull-off lids for their ready-to-drink vodka sodas were discontinued during the pandemic. The brand, led by founders Alex Bottomley, Shaun Rankins and Sean Kellett, launched aluminium bottles with a similar design, which they hope will be equally as popular with customers. The brand has moved into new product lines, including a vodka soda and watermelon, and a pink gin and soda. The coronavirus pandemic presented all kinds of complex c...