Page 5 - Amplified Intelligence News Today

The report talks about the importance of investing in advertising, balancing spending, planning for reach, creativity and recognition

WARC white paper presents 5 key priorities for delivering effective advertising

Both companies claim firsts for bringing attention-based measurement into audio and out-of-home channels

SCA is pioneering a new way to measure broadcast audio attention in partnership with Amplified Intelligence and the support of Commercial Radio Australia.

Research by addressable TV provider Finecast and Amplified Intelligence into the role of attention across TV has revealed that the platform on which an ad is se...

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

Major research project will investigate consumer attention across broadcast, advertising and sponsor content

Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform.

Leading attention measurement platform Amplified Intelligence announce Xaxis’ Trent Durfee has joined the company as its new head of product.

Phil Townend joins measurement firm Amplified Intelligence as chief growth officer Details 12 April 2021 Phil Townend, Unrulys former chief revenue officer, has joined audience-based measurement company Amplified Intelligence as chief growth officer to oversee commercial operations, revenue, and strategy. Based in New Zealand, Townend (pictured) told MARKETING-INTERACTIVE he chose to join the company because actual human attention is what all advertis...