Amplified Intelligence Opens Office in Sydney
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer
Source: exchangewire.com
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Your attention please: How to navigate attention metrics
Your attention please: How to navigate attention metrics
Source: campaignindia.in
Your attention please: How to navigate attention metrics
Your attention please: How to navigate attention metrics. From PR Week
Source: prweek.com
Why marketers need to pay attention to attention
Every day, people see somewhere between 4,000 and 10,000 ads. With so much noise and so much information vying for people's attention, advertisers ...
Anne Parsons Karen Nelson Christian Zavecz Attention Council Amplified Intelligence Professor Karen Nelson Field
Source: cmo.com.au
Effies presents 'The Work Behind The Work' in Sydney and Melbourne: behind-the-scenes of 2022's most effective ad campaigns – Campaign Brief
Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne. Hosted by ACA CEO Tony Hale and ThinkTV CEO Kim Portrate, the e
Source: campaignbrief.com
How Tourism Australia's CMO combined data, gut, creativity and bravery to deliver its new global campaign
Susan Coghill talks to CMO about how the team landed on the latest 'Come and says G'Day' campaign, Ruby the kangaroo and its audience approach
Source: cmo.com.au
Why attention and reach need each other: Karen Nelson-Field and Mike Follett respond to Byron Sharp
Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.
Source: warc.com
CRA Rebrands, Revamps Audio Strategy in Australia
CRA has announced a new strategic direction that puts a greater emphasis on the digital audio market.
Karen Nelson Ford Ennals Commercial Radio Australia Commercial Radio Audio Planning Tool Infinite Dial Australia
Source: radioworld.com
Attention metrics are becoming more nuanced, but are brands ready to use them?
Attention metrics are becoming more nuanced, but are brands ready to use them?. From PR Week
Source: prweek.com
Shorter ads deliver better attention on social media
Shorter ads deliver better attention on social media. From PR Week
Source: prweek.com