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Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

LONDON, May 24, 2024 /PRNewswire/ Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC)

New yorkUnited statesCity ofUnited kingdomMike follettPrnewswire omnicom media groupOmnicom group incLumen researchOmnicom media groupMedia groupAttention measurement platformOmnicom groupIhr portfolio

In Dissent 04/29/2024

In Dissent 04/29/2024
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United statesTony jarvisDylan mabinMike follettEuan mckayWorld organizationEuropean society for opinionAdvertising association of americaLumen researchMarketing researchUk route research ltdMedia rating councilOp ed contributorAudience measurementWorld out of home organizationPresident dylan mabin

IAS Announces First Attention Product To Unify Media Quality & Eye Tracking

IAS Announces First Attention Product To Unify Media Quality & Eye Tracking
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Anna kechekmadzeMike follettYannis dosiosLumen researchIntegral ad scienceQuality attentionAdvanced machine learning modelBrand resultsMedia qualityHuman attention

Integral Ad Science announces general availability of new measurement product

Integral Ad Science announces general availability of new measurement product
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Anna kechekmadzeYannis dosiosMike follettLumen researchIntegral ad scienceQuality attentionProven performanceBrand resultsMedia qualityHuman attention

Integral Ad Science unveils Quality Attention measurement product: Best Media Info

Integral Ad Science unveils Quality Attention measurement product: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Anna kechekmadzeMike follettYannis dosiosBestmediainfo bureau delhiLumen researchBestmediainfo bureauMediainfo bureau delhiQuality attentionChief commercial officerIntegral ad scienceAdvanced machine learning modelProven performanceBrand resultsMedia qualityGlobal digital media lead