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IAS Announces Quality Attention Measurement Product

January 4, 2024

The company is billing it as the first attention product to unify media quality and eye tracking

Mike Follett Yannis Dosios Lumen Research Integral Ad Science Quality Attention Advanced Machine Learning Model

Source: tvtechnology.com

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

January 4, 2024

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Integral Ad Science , a leading global media...

Mike Follett Yannis Dosios Anna Kechekmadze Mad Science Inc Lumen Research Quality Attention

Source: marketscreener.com

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IAS Announces Quality Attention Measurement Product

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

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